Name: The largest and longest-running fashion fair in Northern Europe.
Start: 2024-01-31T00:00:00+01:00
End: 2024-02-02T00:00:00+01:00
Location: Bella Center Copenhagen

TALK: PRESENTED BY SCANDINAVIAN MIND

THURSDAY, 10 AUGUST, 1PM

HOW TO INNOVATE THE BEAUTY INDUSTRY THROUGH INNOVATION, NEW TECHNOLOGIES AND RESPONSIBLE PRACTICES.

For the second consecutive season in a row, we join Scandinavia’s leading trade fair’s new Beauty section for a panel talk with leading voices in the Nordic beauty space.

The need for change in the beauty industry exists on many levels. For brands, efforts around sustainability, diversity, and innovation comes down to communication. Next week, on Thursday August 10, we invite Josefin Landgård, co-founder of MANTLE, and Esteban Villanueva, Beauty Writer and Nordic Beauty Director, Spalt PR Group, to share insights on how to challenge the conversation about beauty, the consequences of the so-called ”commercial hand of god”, and the road to create a more innovative beauty communication.

Panelist:

Josefin Landgård

Esteban Villanueva

Johan Magnusson

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