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Hey you, why so serious? Just play, all day, every day! Yes, that’s the motto of Indian Blue Jeans. Don’t think too much, just do. Everywhere you go and stand: Making memories and some epic stories. Having fun, from Saturday till ‘Friyay’. Whether at school, in the city, on an outing with friends, or at that trendy party. Indian Blue Jeans is for everyone who wants to celebrate life to the fullest.

The strong, rugged, and colorful jeans-related fashion label for cool dudes and hipster girls. Adventurers, daydreamers, TikTok and Snapchat stars between 4 and 16 years old who create their own rules and outfits. Those who want to push their ‘playground’ and boundaries every day anew. With a healthy dose of courage and joy for life.