Ground Floor
Wheat, a Danish company founded in 2002, has been on a remarkable journey dedicated to capturing the magic of childhood. From the very beginning, our commitment has been to design clothing and shoes that embrace and encourage the essence of being a child. Our celebration revolves around the unexpected, the imaginative, the spontaneous, and the consistently curious ways in which children explore the world. We recognize that childhood is a fleeting and precious time, and Wheat is passionately dedicated to ensuring it is as vibrant and memorable as possible. In line with our commitment to sustainability, Wheat is proud to be certified by Oeko-Tex Standard 100, GOTS (Global Organic Textile Standard), and GRS (Global Recycling Standard). These certifications reflect our conscientious approach to crafting clothing and shoes that are not only functionally crafted but also environmentally responsible. As a 22-year-old company, Wheat continues to evolve and thrive while remaining rooted in our core values. Every item we create is consciously designed to support the exuberance of childhood, ensuring that every day becomes an adventure for the little ones.