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Ground Floor
Wheat is children’s clothing made to be lived and played in. Wheat is known for our strong Scandinavian design traditions, unique hand-drawn signature prints as well as creating designs that focuses on quality and comfort. The heart of Wheat has always been the children. Each design is therefore carefully tailored and well fitted to the various needs of children and offers a perfect fit that ensures the child’s freedom of movement. We see it as an honor to design clothing with the children in focus. Children should have the freedom to move and play comfortably in durable materials that can last all their adventures. Wheat was founded in Denmark in 2002 and has since become an international brand that is one of the most popular in Scandinavia. Wheat stands out with our unique hand-drawn signature prints, which are represented in all our collections. Every season, our in-house designers take notes from the children’s needs and their surroundings to create clothing that is both practical and tells a story. To ensure that our clothing last season after season, it is important for us to keep the designs timeless and choose high quality materials that make long-lasting clothing. But beyond creating our collections, Wheat is dedicated to minimizing our negative impact on the planet and we work towards being even more responsible with our production and designs. We want to create responsible products in responsible materials with the product’s entire life circle in mind. The materials we use for our products are chosen based on what fits the product’s design and function the best – and to make sure that we reduce the product’s carbon footprint as much as possible.