Level
Ground Floor
Segment
CIFF Kids
Area
F
Stall
038
Blade & Rose is a leading British children’s fashion brand, instantly recognisable for its original iconic and unique signature leggings, with fun and quirky designs on the bottom! The company was founded by Amanda Peffer in 2010, whilst on maternity leave and is named after her two children, Harvey Blade, and Issey Rose. Blade & Rose is a dynamic children’s fashion brand, regularly creating wonderful new designs and product lines to light up little faces! The range is made with high-quality fabric that is durable, functional, washes well and is soft and kind to children’s delicate skin. Ethical and respectful business practice is at the core of Blade & Rose’s values. Blade & Rose have worked with the same factories since they started in 2010; they have always worked closely with them, visiting regularly, and consider their relationship vital. All the factories they work with – have BSCI certificates, demonstrating they are treating workers ethically and legally. The inspiration behind the original Blade & Rose signature leggings design came as she found she was constantly pulling down her crawling 3-month-old daughter’s dresses to cover her bottom. This, coupled with a distinct lack of interesting legging designs on the market at the time, created a lightbulb moment for … Why not embrace the beautiful nappy bottom and design a fun range of leggings around this concept?!